Marketing and Communication Officer

Marketing and Communication Officer

Permanent contract /Abu Dhabi

Les Roches Global Hospitality Education, in the top 3 for Employer Reputation of Hospitality & Leisure Management graduates by the QS World University Ranking, is a brand of the Sommet Education Group. Founded in 1954, Les Roches is a private institution based on the Swiss model of experiential learning, offering undergraduate and graduate degrees in the fields of hospitality, tourism and event management. Les Roches prepares entrepreneurial and innovative graduates across a global network of campuses in Crans-Montana (Switzerland), Marbella (Spain) and Shanghai (China).

You share our values: Development, Distinctiveness, Joint commitment, Openness and Sense of service.

Les Roches, in collaboration with the Department of Culture and Tourism - Abu Dhabi, is opening a world-class hospitality management academy in Abu Dhabi in September 2024. As part of the pre-opening preparations of the Les Roches Abu Dhabi campus, we are recruiting a Marketing and Communication Officer.

The Marketing & Communication Officer will play a vital role in enhancing the visibility and engagement of our campus through strategic content creation and communication initiatives. This position requires a dynamic individual who can manage social media content, collaborate with global teams, support internal events, build relationships with governmental schools, and customize marketing materials to reflect Emirati culture.

Education, Experience and Skills required:

• Bachelors degree in Communication, Marketing, or a related field.
• Previous experience in marketing, communication, or related roles is preferred.
• Proficiency in English and Arabic.
• Excellent written and verbal communication skills.
• Strong organizational and project management skills.
• Proficiency in social media platforms and digital marketing tools.
• Ability to work collaboratively with global teams.
• Cultural sensitivity and understanding of Emirati culture.
• Creative thinking and problem-solving skills.
• Attention to detail and ability to multitask.

Key Responsibilities:

• Execute the annual marketing and enrollment plans for Abu Dhabi Hospitality Academy – Les Roches to achieve aggressive growth targets while maintaining brand integrity in global markets.
• Ensure that the Abu Dhabi Hospitality Academy – Les Roches web properties are consistent with the brand positioning and marketing plan across all digital touchpoints to encourage interest, engagement, and conversion of prospective students. Work closely with the digital marketing team to achieve this.
• Apply the Abu Dhabi Hospitality Academy – Les Roches visual identity consistently across all communication channels and touchpoints.
  Coordinate communication and PR activities with the Les Roches global communication department.
• Social Media Content Creation: Develop and manage campus-specific content for our social media platforms to enhance engagement and visibility, aligning with the Les Roches global strategy.
• Campus News: Collaborate with the Les Roches global team to compile and create campus content for the Les Roches newsletter, ensuring the community is informed about the latest news and events.
• Regionalize training materials and field enablement initiatives to ensure a high level of understanding and strong consistency of knowledge and expertise within the field network.
• Manage tool localization in partnership with the Central Team of marketing publications (such as flyers, ads, fact sheets, and digital assets).
• Apply the Purchase Request (PR) process for every service or material for all Abu Dhabi Hospitality Academy – Les Roches brand marketing activity purchased.
• Provide regular reporting on market insights or marketing effectiveness (ROI) to help set short-term goals and monitor performance.
• Coordinate with communication and media-related activities including crisis management, with the global Communication Department.
• Work closely with the campus organization (faculty, student services, CDIP) to drive campus initiatives and content generation that impact brand and communications.