Media Buyer

Key Responsibilities

• Media Strategy and Planning
• Collaborate with the marketing and creative teams to understand client objectives, target audiences, and campaign goals.
• Develop comprehensive media plans across multiple channels (digital, print, outdoor, radio, TV) that align with client objectives and target audience profiles.
• Conduct thorough market research to identify the most effective platforms and media channels for the UAE region.
• Media Buying and Negotiation
• Negotiated media rates with vendors, ensuring competitive pricing and added value for campaigns.
• Purchasing advertising space and time across media platforms, securing placements that align with the media strategy.
• Build and maintain relationships with key media vendors, publishers, and advertising networks in the UAE.
• Campaign Management and Optimization
• Monitor ongoing media campaigns to ensure they meet KPIs, adjusting strategies and budgets as necessary to improve performance.
• Analyze media performance data, tracking campaign effectiveness in real-time and providing recommendations for optimization.
• Work closely with digital teams to optimize online media buying, including PPC, display ads, social media ads, and programmatic campaigns.
• Budget Management
• Manage and allocate media budgets, ensuring campaigns are delivered within budget while maximizing ROI.
• Tracked media spending and provided regular reports on budget utilization and campaign performance.
• Ensured all media invoices were accurate, coordinating with the finance team for timely payment processing.
• Reporting and Analytics
• Prepare post-campaign reports that highlight key performance metrics, including reach, impressions, clicks, and conversion rates.
• Analyze data to assess the effectiveness of each media channel and recommend improvements for future campaigns.
• Present performance reports and insights to clients, providing strategic recommendations for upcoming campaigns.
• Market Trends and Insights
• Stay updated on the latest media trends, technologies, and consumer behaviors in the UAE market.
• Research and recommend new media channels and advertising opportunities to keep clients ahead of industry trends.
• Analyze competitor campaigns to identify opportunities for improvement or differentiation.

Qualifications

• Education and Experience
• Bachelors degree in Marketing, Advertising, Communications, or a related field.
• A minimum of 3-5 years of experience in media buying, with a focus on the UAE market.
• Experience working in a marketing or advertising agency is highly preferred.
• Proven expertise in negotiating and purchasing media across various platforms, including digital, print, outdoor, radio, and TV.
• Skills
• Strong knowledge of the UAE media landscape, including local media vendors, pricing structures, and media consumption trends.
• Proficiency in media planning and buying tools, such as Google Ads, Facebook Ads Manager, DSPs (Demand-Side Platforms), and traditional media buying platforms.
• Excellent negotiation skills and experience securing favorable deals with media vendors.
• Analytical mindset with the ability to interpret data, measure performance, and optimize media strategies.
• Strong communication and presentation skills, with the ability to explain complex media concepts to clients and internal teams.
• Attention to detail, with strong organizational and multitasking abilities.

Preferred Skills

• Experience with programmatic buying and campaign optimization.
• Familiarity with the latest advertising technologies and platforms.
• Experience working with luxury, retail, real estate, or hospitality clients in the UAE.

Job Type: Full-time

Pay: AED5,000.00 - AED8,000.00 per month

Application Question(s):

• Do you speak fluent arabic?

Experience:

• medical: 2 years (Required)